Darmstadt, October 25, 2004 - This year again, the organizers - T-Online International AG, InteractiveMedia CCSP GmbH and media partner HORIZONT - are looking for the most effective and most innovative online advertising campaigns. Thus, the challenge is extended again to top creative minds in the media industry in Germany, Austria and Switzerland: they are invited to submit their entries by December 31, 2004 at the latest. Winners will then be determined in the five categories "online", "crossmedia", "permission", "people", and "young creation".

The closing date for entries in each of these categories is December 31, 2004. The terms and conditions of entry are detailed at www.newmediaaward.de. Applicants may submit digital advertising and sponsorship campaigns in the form of banners, layers or streaming ads, microsites or other means of online advertising.

As Burkhard Grassmann, a member of the Managing Board of T-Online International AG, explains: "Advertisers' interest in online advertising has increased further in 2004. A large number of notable campaigns have gone online during the first nine months of the year. The New Media Award, the foremost prize in the media industry, will again produce a host of creative ideas."

The campaigns submitted for consideration will be judged by a prestigious independent jury, which will decide on the award-winners. The internet voting for the "people" category will create a great deal of added interest. Those wishing to cast votes in this category can do so in January 2005 at either www.newmediaaward.de or www.horizont.net.

The winners of the competition will be announced at the awards ceremony to be held in Frankfurt's Palais im Zoo on February 24, 2005. As on past occasions, the organizers look forward to welcoming more than 600 guests from the worlds of media and advertising to this ceremony.

Contact persons:
T-Online International AG
Corporate Communications
Mark Nierwetberg
Waldstr. 3 / 64331 Weiterstadt
Tel.: 00 49 (0)6151 680 - 2210
Fax: 00 49 (0)6151 680 - 869
E-Mail: press@t-online.net
Web: http://www.t-online.net

InteractiveMedia CCSP GmbH
Leitung Marketing
Olaf Genrich
Mornewegstrasse 30 / 64293 Darmstadt
Tel.: 00 49 (0)6151 / 5002 - 330
Fax: 00 49 (0)6151 / 5002 101
Email: o.genrich@interactivemedia.net

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